About Norman Allen Group Travel
Norman Allen Group Travel (NAGT) is a long established specialist, exclusively involved in group travel and dedicated to providing high quality British, Irish, European and Worldwide tours by coach and by air.
We are proud of our long history and are firmly committed to the principles of excellent service, innovation and high quality touring.
The story began in 1953 when, on holiday in Austria, Norman Allen made a rare sighting of a small British tour group. With boundless enthusiasm he returned to the UK, purchased a vehicle and in 1954 offered his first tours.
This small business, Microtouring Ltd, travelled to then distant destinations such as Yugoslavia and Norway, a country still close to our hearts. Norman recalls that by the 1960s a 10 day tour to Switzerland was selling for just £26 and coaches were still being hoisted by crane on board ferries to cross the English Channel.
In 1972, by now highly respected as a touring specialist, he established Norman Allen Group Travel Advisory Service.
During the 1980s the company moved into the new era of computing. It was the early systems developed in house that further consolidated the company's long held reputation for innovation and attention to detail.
In the mid 1990s markets were expanded to include group tours by air, and dedicated departments were established to offer a specialist service to private group travel organisers and to overseas tour operators.
In 2025 Norman Allen Group Travel joined the Albatross Group of companies in a move that will see the two leading businesses in coach wholesaling in the UK operate separately under the single ownership of Albatross Group. Norman Allen Group Travel is, along with Albatross Travel, an independent brand within the Group.
Over the years NAGT has enjoyed incredible staff loyalty and that has played a significant part in building our reputation for experience and reliable service. We remain at the forefront of tour wholesaling and our friendly teams work hard to ensure the success of each and every tour entrusted to us.
And so we invite you to Share the Experience... from a one night hotel reservation to a multi-country bespoke tour with specialist guides and visits, we have the knowledge and expertise to make your tour a resounding success. Please do contact us to discuss your requirements.